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I can’t be the only one to notice that LinkedIn’s popularity is growing! It is the best way to get your content in front of the people you need to reach. What makes LinkedIn even better than other social media sites is that you are only reaching other business professionals, meaning that there is no issue with people getting irrelevant information. LinkedIn is great for more than just business, though. It is also the best place to go if you are looking to start a personal profile to help build your online presence and fill out your branding.
But how do you get that content to reach as many people as possible? Read on to learn about some surefire ways to increase your engagement on Linkedin and improve your visibility.
01 of 08 Be intentional about hashtagging your posts.
The hashtag is your secret weapon on LinkedIn. When you post something on LinkedIn, use a hashtag to connect it to topics of interest to your potential clients. Be sure to do some research on the hashtags related to your field, and simply add them to the bottom of your posts to broaden your audience and help increase LinkedIn engagement.
For example, if you are a financial planner and you want to post information on the trending topic of #RetirementPlanning, your potential clients will see it. And since your potential clients are also professionals, they will not be put off by the amount of information being shared in the same network.
of 08 Target engagement groups with related shares, content or messages
LinkedIn provides you with an opportunity to engage with potential customers through their networks in a cost-effective way. For example, instead of relying solely on LinkedIn feeds to disseminate your content, you can target people through engagement groups.
Create these groups by categorizing your connections based on their needs and interests, and then send out links to relevant content so that they’re sure to see it and, hopefully, engage with it. The more Linkedin engagement your content receives, the more visibility LinkedIn gives it, so it’s a win-win.
of 08 Share and react to other people’s content.
LinkedIn is more than just a platform for job seekers and business professionals; it’s a social network for people of all kinds. Not only will you get visibility by interacting with content on LinkedIn, but you’ll also help with their visibility and vice versa. When you comment on others’ posts, you get free visibility and engagement on LinkedIn.
04 of 08 Frequent status updates are key to success.
Some might not believe it, but on LinkedIn, status updates get more visibility than articles, so instead of spending all of your time creating longer pieces, consider the status update. Find a way to wedge your information, if possible, into the approximately 250-word limit, and you’ll reach more people than an article would.
Not to say that you shouldn’t be creating article content, the status update just seems to get more exposure through this platform. Want to do both? Create a status update that includes one teaser point from one of your articles and then include a link to the full article as the first comment. And let people know that the link is in the comments at the end of your post. Why? It seems that LinkedIn prefers for users not to leave the platform, so visibility on status updates with links included is not as high as those without it.
05 of 08 Think about posting content that works
A house without content is like a house without windows. With great content, your prospects will always want to come inside to explore your message. You don’t want them to get too much inside, or they may never come back out again. Here are a few methods you could try in order to increase engagement on LinkedIn.
- Ask your connections to leave you their questions. Questions that they may not have found the time or energy to explore on their own. You would be surprised by how many people would appreciate a hand in finding an answer.
- Provide information posts that are current and relevant: lists, steps, or advice about something that will help them in a practical way Be respectful of the readers’ time and attention. If you want someone to read what you’ve written, give them a reason to do so. Remember that your audience is busy and has many choices on what to consume next, so make it worth their while.
- Take a stance on a pressing issue, and ask your connections to join the debate. Be careful here, though. You don’t want to offend or marginalize any of your potential clients by taking a stance that could offend them personally. Still, sometimes it can be useful to involve your network in a topic of mutual interest.
06 of 08 Resond to your community.
These days, it’s all about how you communicate with people on social media. If you receive a private message or public comment, always reply with kindness and vulnerability. By giving people the chance to give you their ear, they will more likely engage with your future posts and your business. Pay attention to your tone. By communicating with people in a way that shows you’re willing to listen, you show them you respect their opinions and thoughts. This will go a long way when you’re building your online presence. It also means that if you notice negative comments on your social media posts, you can address them without coming across as defensive or combative.
Don’t be a one-trick pony.
07 of 08 Always be posting and repostng
We know that you can’t always post every few hours, and we totally understand that it might seem like a pain to write a new post for the evening scrollers! That’s why we want to show you an easy trick to give your evening scrollers a chance to see something they may have missed during the day. First, you can post something for the morning and repost it in the evening, but it’s important to write new copy at the top to spice it up! This way, evening scrollers can see your content, and your morning scrollers can see a new post to help them feel like they aren’t missing out. Give it a try to your Linkedin engagement a boost.
08 of 08 Round it out with an irresistible “Call-To-Action”
Every good post, whether a status update or a long-form article, needs a call-to-action. Invite your prospects to join a webinar you’re hosting, join an e-mail list to get free offers, download your latest ebook, or learn more by visiting your website. Just make sure that the CTA is irresistible and straightforward. A call-to-action is a button that leads your site visitors to take some action on your website, like signing up for a newsletter or watching a video. Call-to-action buttons are a way to tell your readers exactly what you want them to do next. You can also use a call-to-action to persuade people to take some other action in a certain amount of time.
It’s Possible to Increase Your LinkedIn Engagement and Visibility
As you can see, it doesn’t take much for you to increase your LinkedIn engagagement. Get started today since we aren’t sure how long this free exposure will last!
