10 Seriously Good Reasons Why Your Business Should Be Blogging

01

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Blogs help with prospecting

Boost your revenue with a blog. Blogging can generate more leads for your business and boost your revenue. Potential customers like to see bloggers offer value-added information for free, and when they see a post, you can offer a deal or a discount, and ask for their email address so that you can reach out to them later. You get to build your email database, all because you offer free, value-added information to potential customers.

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Blogs are a low-cost way to engage with customers

Put simply, a blog can increase a company’s ROI. It costs virtually nothing (especially if company staff are writing the articles), and it brings increased traffic to your site, thereby increasing sales potential.

03

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A blog helps you increase backlinks to your site.

Backlinks are one of the most powerful tools in the search engine optimization game. For those of you who are new to the game, backlinks are hyperlinks that other sites post in their own content that bring the user to your site. If your blog content is interesting, engaging, and helpful, other website content will contain links to your site, thereby increasing your rank. It also means that more potential customers will click links that bring them directly to your site. That’s what every business wants, right?

04

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Blogs are great for SEO.

When people search for a product or service that you provide, you want your website to rank high, right? If that’s the case, your blog will help you reach this goal. The more relevant content you post, the higher your rankings in a Google search. Plus, you can be strategic by incorporating long-tail keywords into your content, further enhancing your chances of being rewarded by Google with a higher rank.

05

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A blog provides an opportunity for you to educate your readers.

You should use your blog as an opportunity to educate your potential customers about a new product or service you’re offering to them. For instance, if you were selling a type of sunglasses, you might want to write about the various types of sunglasses you offer, the various styles, their benefits, and why people might be interested in them. With the goal of making it clear to your readers that you’re selling something, but not overwhelming them with sales information, make your blog the place where you tell your potential customers all about your products and offerings while adding keyword-rich content to your site. You’ll make the most out of the opportunity to educate your potential customers while adding keywords to your site. It’s a win-win!

06

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A blog keeps your audience engaged with your business

Maintain your customer’s loyalty and keep them up-to-date with what’s going on in your business by incorporating this information into your blog. Communication with prospective customers is more personal and will be more interactive than through traditional ads. This will enable you to keep them in the know about changes, upcoming promotions, or events.

07

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A blog helps you build brand awareness and credibility.

Each time you and your team write about the issues, problems, or solutions that your customers (or potential customers) are searching for, you show yourself to be an expert in your field. This inevitably leads your customer base to trust you and the content that goes out from your website. It also helps you to build brand awareness, as people tend to share content that adds value, and the more shares, the more exposure.

08

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Blogs help you connect and converse with customers.

Blogs are unlike anything else on the internet in that they are the only medium that encourages customers to engage in conversation. Unlike other aspects of your site, where customers can only read and consume, on your blog, they are able to respond to your ideas with their own comments, concerns, or questions. This is good for your business because it helps you build your brand authority.

09

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A blog brings more traffic to your site.

According to Hubspot.com, it’s common for businesses to earn 55% more website traffic than those that don’t. This is because people need information, guidance, and help, and your blog can be where they get it! And the best part: while accessing the information found in your blog, they will stumble upon your brand, and you may just get yourself another customer.

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Blogs are great to add to your social media marketing.

Wondering how to maintain a good social media presence without constant ads? When you announce a fresh, new blog post, your potential customers will see that you are trying to give instead of “take, take, take.” And the more engaging and helpful your articles are, the more shares (and exposure) you’re likely to get.

It’s time to get blogging

Now that you know all of the many ways that blogging can help your business thrive, you don’t have to hesitate to make it happen. Take the first step by figuring out how you can add value to prospects’ lives, and write an article to do so! It’s a win-win for you and for your future customers.